I hope to change that. Since I heard that from Code Kunst, I kept thinking about it as I was going through other meetings, and ultimately decided it was the right company for me. Herman: What are you working on now that people can look forward to? Herman: Is there anyone you want to work with in particular? If that was my youth when I could learn about this industry, now I’m an adult and I want to try being more hands on regarding every aspect of my career. Along with being a K-pop columnist at Billboard, I’ve written for outlets including NBC News, Entertainment Weekly, The Village Voice, MTV, and Noisey. In 2020, she has just started the new chapter of her music career by signing with one of the top Hip-hop and R&B labels; AOMG in Korea, and releasing a single [HOLO]. Why did you want to mark your new beginning with the song? Starting anew with AOMG, Lee Hi aims to be sharing more of her sonic self with the world, and already has more music in the work following the rollout of “Holo,” her first formal single since May 2019’s “No One.” (She also featured on Chanyeol and Raiden’s “Yours” this year.). The only difference is that I’m being more hands on and checking a lot of details; I’m tailoring it to fit myself. It’s fitting for a release that marks a new beginning for 23-year-old Lee Hi (Lee Ha-yi), who announced her move to the hip-hop and R&B label AOMG this week. Lee Hi: Obviously, I want to release more music if I can. For me, it’ll be the same. I still want to achieve what I was trying to achieve before, as I’m still the same person that I am. Lee Hi revealed why she chose to sign with AOMG in an interview with ' Elle ' magazine. At my prior company, things were very corporate. Lee Hi: As it came closer to the end of my contract, a lot of companies contacted me. Herman: Why did you ultimately decide to move to AOMG? Lee Hi has officially signed with AOMG! Just before Lee Hi ‘s comeback with “HOLO,” it was announced by AOMG themselves that they officially signed Lee Hi to their label. Along with being a K-pop. “What do you want to achieve? In her new song “Holo” South Korean songstress Lee Hi spends its soulful R&B length offering introspective comfort, vacillating between mournful reflection and exuberant hope bolstered by a euphoric choral backing. People can be lonely when they’re with others. “My company’s the best, etc. But I found out that a lot of people were rooting for me, and had their eyes on me, so I felt like it was a way to show people and settle their curiosity by talking with my friends in the industry. Lee Hi’s new beginning launched on Thursday (July 23) with the release of “Holo” via a music video that is both heartwarming and reflective in the way it relays the encouraging message of the song – the title is the Korean word for “alone” – with a depiction of of Lee Hi spending time and saving a young girl, ostensibly a stand-in of herself, while waiting for loneliness to stop. Lee Hi: Normally the process of making music for me, before, was that I’d receive a song and then I’d sing on the song. Lee Hi: Personally, when I thought about this song, it comforted my mind. After reports the singer was in talks to sign on to Jay Park 's hip hop label AOMG, the label confirmed the news on Twitter on July 22 KST. Lee Hi: I found out that a lot of fans were curious about which company I’d move to since there were a lot articles in the media questioning where I’d go once my contract with YG expired, so I thought that the people who have been rooting for me since I was young would appreciate seeing the experience of my search. Why did you want to share that process with the world? All Rights Reserved, This is a BETA experience. I’m putting my best effort into it, so I hope people stay tuned and check it out. In the beginning of the year, I was already going to meetings with different companies but not even people close to me knew about it. Lee Hi: When I was talking to our CEO, DJ Pumkin, I was saying that Loco is the artist I most want to work with. Herman: On the teaser art for “Holo,” you featured the verses: “I’m gonna stop cryin’, stop feelin’, stop thinkin’ ‘bout you, my babe / Not gonna cry anymore, gonna breakout / And gonna take more care of myself / I’m gonna stop.” What about this made you want to emphasize it specifically ahead of the song’s release? But when artists under a company say, “This is the reason why I love my company,” that’s the best answer I could get. And in an interview with Elle Korea, Lee Hi revealed the real reason why she decided to sign with AOMG following her departure from YG Entertainment after her 7-year exclusive contract. It’s chaotic lately, you know? So when articles were released about it, it caused some stress. So I’m looking forward to that. She has shown a wide spectrum of musical talent across diverse genres through her discography, including albums such as [1,2,3,4], [First Love], [SEOULITE], and [24˚C]. I was thinking about how loneliness doesn’t only take place when you’re alone. The most important reason I joined AOMG was that I wanted to have a new start, and focus on producing more. The singer officially signed with AOMG yesterday after leaving YG Entertainment in … I feel like I was learning through the process. When you’re feeling lonely, whether alone or with others, you should try to love yourself more by being yourself. Herman: What does “Holo” mean to you? I’m working on the next thing already. Prior to its release, Lee Hi opened up about “Holo” and her shift to AOMG. Lee Hi: That’s the most important message of the song, which is loving myself. Herman: Prior to the song’s release, you actually released the “#Holo” YouTube video series, where you shared conversations with peers in the industry about what company you should move to. I feel really proud of it. Even if the single doesn’t do really well, I don’t mind. Going to a new company, obviously everything is new. Herman: Then it must be really exciting to take the reins at this point of your career for you? 2020년 JTBC의 음악 예능 ‘비긴어게인 코리아’에서 출연한 이하이는 대체불가한 음악적 재능을 증명하며 약 1년간의 공백을 성공적으로 메꾸는 데 성공, 대중의 기대를 충족시켰다. I thought when I’d go to a new company a lot of things would be different but actually I’m making the same music I’ve been doing so it’s not really much different for me. I am a New York City-based journalist specializing in international music and media with a focus on the Asian pop culture market and its trends. Founded by Jay Park, it’s a big shift for Lee Hi, who previously was signed to YG Entertainment, the company known for acts like BLACKPINK and BIGBANG. I’m feeling a happy sort of pressure about it that I’m checking the details on everything. LeeHi, an R&B and Soul artist, has been loved for irreplaceable voice since her debut in 2012. My first book "BTS: Blood, Sweat & Tears" is out on Aug. 11. What do you want to do? © 2020 Forbes Media LLC. There’s not much a difference overall though, as it’s still my same style music. When I was singing it, I was hoping it could comfort people going through a lot of things. It felt more organic and authentic to me than company CEOs who only say good things about their company. Lee Hi’s new beginning launched on Thursday (July 23) with the release of “Holo” via a music video that is both heartwarming and reflective in the … But now I’ve grown up a bit and can be more in control of the process so I hope to cut the time in between releases and release as much music as I can. The same comfort that I felt when I received the song, when I made the lyrics, I want to share. Opinions expressed by Forbes Contributors are their own. So sometimes there were periods where I wasn’t able to put out my music as rapidly as I’d like, and fans would be missing it. Now, I am touching every element of the release, detail by detail. Herman: YG has a reputation of artists taking quite a while between releases, including yourself. Since I started my career early when I was a teenager, earlier I wasn’t able to produce everything by myself and have my hands on every aspect of the production. She has shown a wide spectrum of musical talent across diverse genres through her discography, including albums such as [1,2,3,4], [First Love], [SEOULITE], and [24˚C]. Ever since a teenage stint on a South Korean singing competition show in 2011 led to her joining YG, Lee Hi has been one of the most prominent young female soloists in the country as her expressive musicality and charismatic presence resonated deeply with listeners, most notably with her 2016 hit ballad, “Breathe.” But her career has been sporadic, with new music arriving irregularly in South Korea’s competitive pop industry where most top-tier young artists release multiple singles a year. Tamar Herman: “Holo” is your first song in over a year, and your first release under your new label AOMG so how are you feeling about sharing it with the world? I am a New York City-based journalist specializing in international music and media with a focus on the Asian pop culture market and its trends. But since AOMG has a lot of different artists, since I’m here I’d like to do a lot of different collaborations.

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