To relieve students from the burden of these academic documents My Assignment Help is here to serve them with integrated marketing communications assignment help in the best possible manner. It is, therefore, possible to compare product performance by observing the trends from a similar product. Also, the timing of advertisement is also crucial in depending on the purchasing power of the target market and other prevailing conditions (Piercy 2014). The original idea of the term “integrated marketing” was to “blur the lines that separate creative, media, television, radio, and print,” according to Tony Wright, CEO of marketing firm WrightIMC, on Search Engine Journal. Academia.edu is a platform for academics to share research papers. Two years since the launch of the campaign, it has proven to be a successful Integrating marketing communication tool which as has seen a considerable growth for the Life brand and the Coca-Cola Company in general. Therefore, depending on the location, the amount allocated for budgeting has to be in line with the prevailing condition and the projected number of units of sales. Introduction. There are various levels of integration of the marketing communication including vertical, horizontal, internal, external, and data integration (Yeshin 2012). You can change your ad preferences anytime. Also, by weighing the ratio of the industry, it is possible to gauge on how much more or less should be spent in comparison with the competitor. The Integrated Marketing Communication used for marketing the Life brand has the core objective of tapping into the market around consumers of Coke products who are health conscience. For more details read our Privacy Policy. Integrated Marketing Communication. Spending too much on product promotion can be a form of extravagance and a source of direct loss for the company (Shin 2013). Integrated marketing communication plan templates can be used when you need to talk to your customers about the benefits of a product or brans that you intend to sell rather than just telling them to buy products from the brand.  An advertisement can be defined as a non-personal communication about services or products on behalf of another party. Marketing records and trends indicate that since the introduction of the Life brand in 2014, it has grown into a £ 28.9 million business representing more than 2% of the total Coca-Cola portfolio. When using the units of sales, the amount used in advertisements is directly proportional to the units of sale. The company always uses natural ingredients, for instance, the chocolate tree, fresh fruits, natural fruit flavors, skim milk and so on. The outside team of marketers tends to realize the effectiveness of the campaign long before the management. Consumers tend to identify with such figures and by exploiting such an opportunity, the product is likely to reach out to more consumers (Belch and Belch 2015). All the integration levels work differently in strengthening integrated communications. By continuing you agree with our cookie policy. Over the years, Coca-Cola has been the biggest spender in the promotional budget with a total of $3.342 billion in 2012, $3.266 billion in 2013 and $3.499 billion in 2014 as the overall advertisement budget allocation (Wawrzak-Chodaczek, Zeligowski, and Kowal 2015).  Apart from advertisement, Coca-Cola can adopt direct marketing technique for the Life brand. You can also just type "asset" in the 'Template Name' search box it should come up in the results. The paper analyses the current market situation of the product and seeks to determine their integrated marketing communications objectives. Nikhil.R. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Promotion is a critical aspect of marketing and by ensuring a good synchronization, the tools give better results when combined. This can be done by ensuring that the media platform leading the campaign is well selected. The company is in 360˚ communication making it the organization with the best distribution strategy word wide. If you wish to opt out, please close your SlideShare account. The purpose of this report is to prepare an Integrated Marketing Communication (IMC) plan for Melo Fruitti Company, which offers healthy and organic ice cream. However, in mixing the media outlets, Coca-Cola Company ensured a brand consistency when in the entire roll out (Strausbaugh and Parente 2014). This template includes a proposed structure for a IMC report as well as draft language and other guidance . This form of marketing can be done through various ways such as forming partnerships with movie theaters, restaurants, and hotels that will carry the product on behalf of the company. Integrated Marketing Communication (IMC) is a concept that links together messages and all forms of communication (Percy 2014). By using the percentage of sales, it is possible to eliminate some of the errors occurring from basing the outcome of the promotion on the accruing profits. The marketing manager is responsible for deciding the advertising budget, how much will be invested in order to promote the sales and the budgetary allocation to various marketing tools employed. This is mainly done by engaging in social responsibility causes such as raising funds for social causes like hurricane and earthquakes. 1. Learn more. They will be used by the consumers of the soft drink as an identity which will subsequently assist in creating awareness about the product (Belch and Belch 2015). Hence, it is critical to compare the cost of the promotion to the results. You may also like marketing action plan examples.  Coca-Cola Life is a new product from Coca-Cola Company which was launched and introduced into the market in August 2014. Promotion is a critical aspect of marketing and by ensuring a good synchronization, the tools give … Best Practice Recommendations: Review this template several months prior to the date of the first IMC meeting, and customize to the specific needs and requirements of the study. Secondly, the number of sales can be used in monitoring and evaluation by examining if it has a positive or a negative impact based on the previous records. First just to make sure the template list isn't being filtered. © Copyright 2020 Hewlett Packard Enterprise Development LP. Now customize the name of a clipboard to store your clips. We have a proficient team of academic writers who can make the best integrated marketing communication assignment for students. Here’s 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.. Old Spice: Smell Like a Man. Online users also had a chance to participate in the competition by sharing Coca-Cola Life moment’s pictures under the hashtags #comp and #Cocacolalife. However, different methods have advantages and shortcomings. We use cookies to give you the best experience on our website. Another way the advertisement tool can be used to improve the sale of the soft drink is through using big names, especially in the entertainment industry. For you to optimize and maximize the usage of an integrated marketing plan, here are some of the things that you need to do: 1. Similar to any other business cost such as labor, the advertisement should be compared with the quantity of goods sold and influence on the consumers. 17/2008 on “Appointment of Auditors and Audit Engagement Letter” or its update.] Academia.edu is a platform for academics to share research papers. Subsequently, vertical integration upholds various aspects of the corporate mission including both marketing and communication. Establishment and allocation of the advertising budget can be conducted based on methods that are most convenient for the company. The academic students nowadays have a great option to avail help from integrated marketing communications assignment … We hope that the integrated marketing communications assignment example has cleared all your doubts on our working style and our capability. In addition, the paper also seeks to develop an Integrated Marketing Communication program for the Life brand of Coca-Cola. Ten months after the launch of the soft drink, the sales dropped by 5% (Roderick 2016). As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply.

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